Kit-Kat Anyone? Be BOLD! Take a Break

Google, known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that's expected to launch this fall. The name: Kitkat® expected to launch this October.

Financial terms weren't disclosed for the sweet deal between Google and Hershey Co. But perhaps the deal shows that naming a stadium or sponsoring a TV show might just be seen as passé. The latest marketing craze may be to slap a brand name on a tech product, telling a sweet story!

Tech pundits have speculated for months that the next operating system would be called Key Lime Pie. The name Kitkat® was unexpected. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kitkat® bars have been a "favorite go-to snack among the team since the early days of Android." 

Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand. 

 

When Hershey’s Vice President of U.S. Chocolate, Jennifer Podhajsky was asked why go with Kitkat®? The VP mentioned, “Kitkat® consumers are young, vibrant consumers of candy and chocolate bars, and that’s a nice match with Android.” She also said that the candy’s jingle (“Give me a break,” as it were) is relevant to the notion of someone taking a break and pulling out their smartphone or tablet.

Android Kitkat®: Android is the operating system that powers over 1 billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat®!

Source: TechCrunch  

 

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