A study, conducted by Marin Software, showed that mobile is the future for advertising and sales. Consumers are beginning make the transition to mobile transactions. Once the numbers rise in mobile transactions, advertising will also shift to that platform.
This is important for new and established business because like advertisers, business must follow suit and make their products and services available to consumers. Mobile applications are a necessity for all business. The mobile platform is the way to access the consumer, where they are doing transactions.