Nearly a decade ago, the ability of companies to influence its consumers fell to many limitations. With the recent expansion of mobile technology, it seems fitting that companies are transitioning to this change in the mobile market. Recognizing, understanding and applying these trends many companies are moving to mobile applications to boost brand awareness and increase brand connection.
As of January 2014 in a study taken by the Pew Research Center,
90% of American adults owning a cell phone
58% of American adults have a smartphone
32% of American adults own an e-reader
48% of American adults own a tablet computer
The study further notes that 67 % of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. And finally, 29% of cell owners describe their cell phone as “something they can’t imagine living without.” Mobile technology is at an all time high and this increase in accessibility of cellular device use indicates the clear direction - Mobile.