A Rise in "Mobile Addicts"

mobile addicts, mobile developments, BOLD! Technologies 

mobile addicts, mobile developments, BOLD! Technologies 

176 million “mobile addicts” - heavy mobile users who launch apps more than 60 times a day - a majority of those users are Moms! Flurry, a leading mobile application analytics company says in a recent mobile measurement.

flurry graph mobile addicts, Mobile Trends
flurry mobile addicts persona, females, males, sports fan, parenting, mobile users, BOLD! Technologies 

The Mobile Addict segment is the fastest growing segment of mobile app users, posting increased approximately 123% between 2013 and 2014. In comparison to the mere 55% growth in the Super User segment (those who launch apps 16-60 times a day) and the 23% increase for Regular Users (those who launch less than 16 times a day).

flurry mobile addict age

Of the 176 million Mobile Addicts, 52% are female and 48% are male roughly 15 million more females in this segment. Additionally, Middle-aged consumers (aged 35 - 54) constitute 28% of the Mobile Addict Segment.


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