176 million “mobile addicts” - heavy mobile users who launch apps more than 60 times a day - a majority of those users are Moms! Flurry, a leading mobile application analytics company says in a recent mobile measurement.
The Mobile Addict segment is the fastest growing segment of mobile app users, posting increased approximately 123% between 2013 and 2014. In comparison to the mere 55% growth in the Super User segment (those who launch apps 16-60 times a day) and the 23% increase for Regular Users (those who launch less than 16 times a day).
Of the 176 million Mobile Addicts, 52% are female and 48% are male roughly 15 million more females in this segment. Additionally, Middle-aged consumers (aged 35 - 54) constitute 28% of the Mobile Addict Segment.