Laptops, tablets, E-Readers, phones, and watches; all mobile and all preferred by your target market. According to Ooyala report, the Global online video index, video consumers, the majority, are behind the screen of a mobile device watching thirty minute to hour-long videos.
What does this mean for the future of your business?
This means that it is no longer an option to have a mobile strategy. It is essential for the connectivity of any business to reach the target audiences where they are spending most of their time. Targeting marketing to the mobile platforms renders it far more effective because that is where your target audience is.
Based on our experience, mobile continues to win the attention of audiences on mobile devices. What is your opinion, on how the mobile platform has influenced your business, feel free to comment below.