Gone Mobile or Going Mobile - many companies are progressing towards the globally mobile world.
One of the biggest mistakes many brands today are making is the lack of developing their mobile marketing strategy. Removing irrelevant content and replacing them with useful content that way, mobile users are seeing the right content at the right times. But, where do we begin?
1. Brands must understand the psychology behind why and how users think and act on each device. Consumers behave different on smartphones and tablets in comparison to devices that are not mobile. Analyzing behavior and user experiences across mobile devices is a great predictor of consumer behavior and e-commerce.
2. Understand web or app design and determine which is better for your company. Converting your website to a mobile application can be the difference between gaining a few clicks to obtaining, maintaining and converting consumer relationships onto the brand, increasing brand loyalty.
3. Notice emerging patterns on when and how users view your content. Tracking behavioral patterns and page flow among mobile users. Marketers must take the data from mobile traffic and transform it into a strategy.
Where should your brand promote itself? What message should these ads send? - Both can be answered with knowledge of how consumers behave on mobile influences.