Lately, Wearable Technology Devices have been getting a lot of hype as they usher in one of the newest leading technology trends. Companies such as Google, Microsoft and Samsung to name a few have all launched these new innovations into the market and consumers have taken the bait. However, what exactly are wearables and how do they apply to me?
BOLD! Technologies presents:
Wearables - also Wearable Technology are miniature electronic devices that incorporate fashion and technology giving the consumer a convenient outlook on multiple tasks such as reading heart rate, calculating travel time and accessing the internet. There are two approaches to wearables - vertical and horizontal - in the Vertical approach, the tasks for the wearable are focused whereas in the horizontal approach, the wearable is “good for everything”.
1. Social Acceptability
Wearable Devices are fairly new to the market, with that many early adopters are beginning to gain access to these technologies. Wearable devices are what one could call - taboo. Either they are praised for their innovation, genius and rarity or they are ostracized due to their impact on social rules. Take for instance, Google Glass - be active, explore the world, live lighter, the simple aspects of Google Glass that make it a spectacle also causes controversy with some.
In terms of style, wearable devices range from glasses, watches, trackers and so forth. But, they stray from a new, sleek and trendy appearance unless they are of course utilized for fitness purposes. These “utility” pieces often concurrent with horizontal wearables have also attributed to its slow but progressive adoption.
3. Display Features
Displays for many wearables in direct sunlight are not clear, seriously. To be a productive and appealing wearable device, the wearable should focus on color and work well in direct sunlight as well as in the dark.
4. Charging and Battery Life
With the increase in features, many wearables have a less than desirable battery life the average is about 4-5 days with an exception to few. Charging the device as well as its overall battery life are both key components to wearable devices and their features. After All, what is a wearable device if… it’s not charged.
5. Duplication of Features
“My Smartphone does the same tasks, why do I need this product?” My sentiments exactly, when there is little difference between many Horizontal wearable devices and smartphones, many consumers have yet to see. Horizontal wearables are notorious for this fault, they will need to go beyond the basic functions of smartphones to impress consumers.
Most consumers wont buy a product simply because it is "futuristic". Have you purchased a wearable device, if so, comments and tell us about your experiences. And have a BOLD! and productive day!