Amazon's not-so BOLD! expansion to Mobile Payment Apps

 Amazon Wallet, Mobile Wallets, mobile payments, mobile apps, BOLD! Technologies

Amazon Wallet, Mobile Wallets, mobile payments, mobile apps, BOLD! Technologies

In a previous blog, we discussed how mobile payment apps were on the rise an how the early adopters of these mobile payment apps as well as the companies that back them expect that mobile payment apps will expand and phase out the traditional uses of the physical wallet. We already have Google’s Wallet, Apple’s Passbook, Paypal, the Square all competing to control “what goes in your wallet” ultimately making it easier for to pay in stores, pay your friends and make online payments. 

For now, some early adopters are jumping on and trying the new Amazon Wallet app but, what is the brand doing to differentiate its mobile wallet from its competitors? Considering, 17% of smartphone users made a payment with a mobile wallet application last year. According to Tech Crunch “When asked for more information about Wallet, Amazon declined to share any further information about the product roadmap, saying “in addition to being pre-installed on Fire Phone, we are offering a beta version of the Amazon Wallet app for Android phones in the Amazon Appstore and on Google Play. We look forward to getting customer feedback on the beta app.” 

As of July 17th, Amazon released its mobile payment app “Amazon Wallet” to the Google Play Store and Amazon App Store. Similar to Apple and Google’s mobile payment apps, Amazon Wallet collects your gift cards, loyalty and memberships on your phone and pushes them to the cloud leaving these payment options connected to your Amazon account.

Are you an early adopter of mobile wallets? Let us know your opinions on this mobile wallet trend in the comments! 

 

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