Consumer-facing apps are a popular way to reach-out to consumers and influence a company’s revenue generation strategy. Apps directly interact with consumers to create relationships that add value to the buyer and, value to the company’s sales, communications and service support. As well as a tool for customer analytics to track lead generation from specific calls-to-action.
Mobile Health or mHealth
The rise of mobile health is trending toward the consumerization of healthcare. Apps in the healthcare industry cover a great variety of possibilities for patients and healthcare workers:
Disease surveillance (monitor patterns of disease progression)
- Remote data collection and patient monitoring (sensors communicate, record and display results)
- Point-of-care decision-making (health care delivered at the time of patient treatment)
- Diagnostic and treatment support (gather and record data to accept or reject the original conclusion)
- Treatment management (awareness, prevention and treatment of illnesses)
- Medication compliance for patients (control adherence to taking prescribed drugs)
- Training and development for the healthcare worker community
- Community mobilization (coordinate resources to improve health, hygiene and education for a specific group)
An app as a tool to leverage in-store buying is great for finding and pricing products, as well as attracting new customers to your store. Price leverage helps buyers during the negotiation in markets notorious for inflating costs. Precious stones, pawn shops, used cars or rental-housing negotiation information benefit’s buyers with the necessary know-how to influence price. The app called Diamond Finder by Brilliance, Inc is a great example of a store app helping price any diamond. Every time a person is pricing a diamond on Diamond Finder, the company displays a comparable diamond next to their search results.
Try before you buy
Consumers can wear or use products with 3D augmented reality with the help of their smart phone or tablet at home or at the store. This technology uses the smart device’s camera to display real-world surroundings with an overlay of the product. The result is a product appearing as a real object on your wrist like a piece of jewelry or seeing your own face with a new shade of makeup from a line of beauty products.
Among the strategy goals for a mobile app is to offer value to the consumer. The app strategy must give something the consumer is looking for to improve their daily life. Consumer value greatly contributes to the rise of the app as a winner among consumers, and increase downloads and continuous usage.
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