Google glasses have sparked controversy with many consumers in some cases, Glass users commonly known as “Glassholes” have been kicked out of restaurants for allegedly taking pictures of unsuspecting citizens and this is just the beginning. Imagine - contact lens cameras sounds like a technology of a James Bond Film, no?
Mobile Advertising isn't the same as it used to be. Marketers are able to use new and innovative technology to reach consumers in more interesting and relevant ways. The Mobile Marketing Association took an analysis of 450 mobile campaigns to create a list of commonalities found among the leaders in mobile marketing.
Global mobile technology, one of the biggest movements of the decade from smartphones to tablets to wearable technology it is only fitting that with this transition into a mobile technological world, companies and organizations must develop a valuable and useful Mobile Business Strategy to impact, connect and engage consumers. Customer Acquisition, Customer Loyalty, Mobile Commerce and Customer Experience - 4 areas in which companies must further develop to create and reach the right decisions for a successful Mobile Strategy Business.
"How are you?" now has a really accurate answer, thanks to Apple's HealthKit. Health providers can now sync data with existing medical records, and even keep track of a patients' health in new ways, such as the ability to handle data entry and statistical analysis of simple health data and present the results with mobile devices.
Biosensing Wearables - mobile accessories which allow continuous physiological monitoring and in turn enhance user experience. Of the 90 million predicted wearable devices to be shipped in 2014, it is predicted that 74 million of those will be biosensing. ABI Research projects the wearable device sales volumes in 2014 to come from healthcare and sports and activity trackers. Significant potential to disrupt consumer electronics and the healthcare markets.
Recall our previous blog, Ambient Proximity is the next big thing for location sharing, location sharing is not a new age development but with the growing momentum of mobile users choosing to opt in it’s impact is increasing exponentially. Urban Airship, the global leader in mobile relationship management software provider just recently revealed its research on a growing M-Commerce trend - Location Sharing.
With the increasing popularity of mobile collaboration services as a means to sync multiple users to the same files simultaneously, emerges Quip - messaging and documents in one place. This multiplatform collaborative editing amongst others have changed the way we mobily collaborate.
Apple iBeacons were first introduced with iOS 7 and they use BLE (Bluetooth Low Energy) to access and push information through an app on your smartphone by listening to signals around you. Essentially, the beacon uses your phone to locate you, but it has the potential to do so much more.
Oculus Rift is not only revolutionizing virtual reality headsets, but is also affordable enough for consumers. The company behind the Rift is Oculus VR, a company founded by 21-year-old Palmer Luckey and recently bought by Facebook for $2 billion. The Rift allows users to feel like they are inside of another world - it will follow your movements in real-time and gives you full mobility so you can lean in, look up, and move around at will. It's no surprised that Technology Review named the Rift one of the '10 Breakthrough Technologies of 2014'.
Wearable technologies are being used for crime-fighting now, thanks to two innovative companies, Cuff and First Sign.
Cuff is a jewelry company that allows you to contact a chosen group of people quickly in case of an emergency. All the wearer has to do is push the cuff when they are in danger and if their group has a cuff of their own it will vibrate. If not, then the alert will go directly to their phones, with the alert including your location and health information. Select your group of friends and family right inside your Cuff app.