Steve Jobs acquired many tech rivals in the 80s with the emergence of Apple in particular, IBM. After 30 years of competition and clashing with IBM, the two companies have laid down a truce in the form of a business partnership working together to co-develop business-centric apps for iPhones and iPads.
In addition, IBM will start selling business clients Apple's mobile devices pre-installed with the new software. According to the Apple press release,
The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change—grounded in four core capabilities:
a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
new AppleCare® service and support offering tailored to the needs of the enterprise; and
new packaged offerings from IBM for device activation, supply and management
Considering, over 98% of Fortune 500 and oveer 92% of the Global 500 already use iOS devices, this partnership strenghtens Apple capabilites and IBMs market giving them the premium advantage in the race for mobile enterprise leadership.
“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” IBM CEO Ginni Rometty said. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services.”
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