Fabulously Fit: Tory Burch for Fitbit

It's time to Upscale our Wearables! Tory Burch and Fitbit recently unveiled their collaborative work as the fashion forward company joins with the fitness tech company. The line introduces a large bracelet and a pendant necklace where the Tory Burch Signature design and technology meet! The accessories, sold separately, are exclusively made for the FitBit flex aim creating the "look and feel" of a genuine Tory Burch product.

In a recent article, we explained how one of the aspects of wearable devices that strikes the consumer's concern is definitely trendiness and appearance along with effectiveness. This transition toward fashion forward drives the both brands to expand into other markets while upholding the values of the respective companies.  



Wearable Devices have definitely developed into another come in all shapes and sizes. One of the newest ways to know where your children are - thats right wearable devices. Innovations from companies such as LeapFrog and LG are using these devices