Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done by MarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.
According to Chain Store Age, m-commerce currently accounts for $116 billion in 2014, meaning that this number will triple in just 5 years. So why? MarketsandMarkets contributes this rise to the increased amount of smartphones, tablets and other Internet-enabled devices used by consumers. According to the report, "With the fast moving Internet technology and increasing growth in smartphone market, the world is becoming closer in terms of communication. Due to this, the new modes of business transactions and communication have found their way in the market."
For more about the rise of Mobile Commerce, check out the awesome infographic by Shopify!
So what do you think? Do you agree with those that believe m-commerce is on its way out? Or do you see the same potential as MarketsandMarkets? Let us know in the comments!