Ipad Development

Why Are Ads in Mobile Apps Not Working the Way They Were Intended to?

Ads in Mobile Apps

How often do you see little ads pop up while you're using your favorite apps? Whether it's a game you're playing or a news site that you're reading, chances are you've seen your fair share of advertisements in the mobile world. Out of all of the ads that you see on a regular basis, how many of them do you purposely click on?

While VentureBeat understands the potential that mobile advertising has, they made a valid point. "When marketers allow themselves to be confined to DR-only mobile strategies they can forget that other user experiences are important, even if more difficult to measure." 

The Harvard Business Review listed reasons why these ads just aren't working the way advertisers intend for them to. The most important of these reasons are the following:

  1. Consumers don't like them. In fact, four out of five survey takers have called mobile ads "unacceptable". How can ads be successful when the target audience has no interest in them?
  2.  The consumers that are clicking on advertisements don't mean to be doing so. The ads pop up randomly at times, or are in places where the consumer is used to using the app without an ad. This makes it harder for marketers to track how many genuine taps an ad is receiving.

So what can marketers do if they're not using advertisements? Create their own apps. Mobile phone users spend about 82% of their time using mobile apps, and while they might have 40 downloaded to their phone, most regularly use only 15. Companies need to stop wasting money on little ads that no one wants to see, and instead create apps that add value to their audience's life as well as their brands. Make an app that is convenient, helpful, and valuable. You'll have that many more opportunities to reach your audience instead of annoying them inside of the apps they already love.

What do you guys think? Do mobile apps just need to be put in a different direction, or should marketers find a new way of branding in the mobile world? Let us know what you think!

Microsoft Unveils Office for iPad

Microsoft Unveils Office for iPad - and it's Free!

From home to business, from desktop to web and now this new ipad development is made available as a part of Office 365. Microsoft just recently unveiled its version of Office software for Apple iPad after popular demand giving the consumer more options.

Kim Forrest the senior equity analyst at Fort Pitt Capital Group and a former software engineer says the move validates the iPad as a device that has potential in the enterprise space. While Microsoft makes most of its money from enterprise, Apple has yet to make a strong business case for the iPad in the enterprise space.

Nonetheless, investors are split between maintaining Microsoft’s exclusivity with Windows or expanding onward to making all other Microsoft assets Windows independent. Ultimately, working to do both would be costly, warned Citi analyst Walter Pritchard, noting that strengthening the future of Office is more important than building a consumer future for Windows.

Get Ready, Let's Go! It's a Mobile AppSplosion!

mobile app explosion

The heap of Smart devices and mobile applications is ever growing. With developments of smart washing machines, smart refrigerators and even wearable mobile devices like smart glasses and smart watches. It is almost certain that these trends involve more mobile apps. Additionally, the abandonment of mobile web to mobile applications has taken the world by storm.

In the United States, approximately 86% of the time spent on smartphones involves mobile apps instead of surfing the mobile Web. According to Flurry (a leading specialist in mobile applications analytics) users spend on average two hours and 42 minutes a day using smartphones or tablets.

The emergence from mobile web to mobile apps is coming at no surprise as your target audience has been converting over to an increased smartphone use (refer to Where is your audience). Recently, with all these new mobile app developments major companies have been buying apps that help deal with app overload. For example, Yahoo brought Aviate and Twitter bought Cover. Both these apps automatically find a user's most frequently accessed apps and make them readily available on the home screen so they're not lost on the phone.

A Mobile appsplosion is on it’s way and it’s going to be a big one.