A successful mobile business strategy requires the transformation of the way the business operates to capturing the perfect “mobile moment”. As the success of the company is determined by quality of listening not the quality of speaking and the most successful companies keep customer engagment at the forefront of the company the creation and maintenance of engaged customers creates for a strong brand advocate. Technology research and advisory firm Gartner provides us with the four attributes that increase customer engagement.
Global mobile technology, one of the biggest movements of the decade from smartphones to tablets to wearable technology it is only fitting that with this transition into a mobile technological world, companies and organizations must develop a valuable and useful Mobile Business Strategy to impact, connect and engage consumers. Customer Acquisition, Customer Loyalty, Mobile Commerce and Customer Experience - 4 areas in which companies must further develop to create and reach the right decisions for a successful Mobile Strategy Business.