Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done byMarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.
Recently, Deloitte Digital did a study to find how consumers use their mobile devices when it comes to retail purchases. Whether it be social media, email, or web browsing - shoppers using their mobile devices influence 36 cents of every dollar spent at physical retail stores, to a total of $1.1 trillion. Mobile usage is so effective that Jeff Simpson, from Deloitte Digital, expects that number to increase to 50%, or $1.5 trillion.