mobile

Mobile Commerce Facts and Figures

By now it is also well known that mobile commerce capabilities are crucial to any business that sells online. In the U.S.  alone, mobile commerce market is poised to hit $114 billion in 2014, and projected to influence more than $600 billion in total retail sales by 2016, according to Forrester Research.

Tech Rivals Apple and IBM call a truce!

Steve Jobs acquired many tech rivals in the 80s with the emergence of Apple in particular, IBM. After 30 years of competition and clashing with IBM, the two companies have laid down a truce in the form of a business partnership working together to co-develop business-centric apps for iPhones and iPads.

Google Android is Getting Exciting New Features and Makeover

Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O

Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.

Why Are Ads in Mobile Apps Not Working the Way They Were Intended to?

Ads in Mobile Apps

How often do you see little ads pop up while you're using your favorite apps? Whether it's a game you're playing or a news site that you're reading, chances are you've seen your fair share of advertisements in the mobile world. Out of all of the ads that you see on a regular basis, how many of them do you purposely click on?

While VentureBeat understands the potential that mobile advertising has, they made a valid point. "When marketers allow themselves to be confined to DR-only mobile strategies they can forget that other user experiences are important, even if more difficult to measure." 

The Harvard Business Review listed reasons why these ads just aren't working the way advertisers intend for them to. The most important of these reasons are the following:

  1. Consumers don't like them. In fact, four out of five survey takers have called mobile ads "unacceptable". How can ads be successful when the target audience has no interest in them?
  2.  The consumers that are clicking on advertisements don't mean to be doing so. The ads pop up randomly at times, or are in places where the consumer is used to using the app without an ad. This makes it harder for marketers to track how many genuine taps an ad is receiving.

So what can marketers do if they're not using advertisements? Create their own apps. Mobile phone users spend about 82% of their time using mobile apps, and while they might have 40 downloaded to their phone, most regularly use only 15. Companies need to stop wasting money on little ads that no one wants to see, and instead create apps that add value to their audience's life as well as their brands. Make an app that is convenient, helpful, and valuable. You'll have that many more opportunities to reach your audience instead of annoying them inside of the apps they already love.

What do you guys think? Do mobile apps just need to be put in a different direction, or should marketers find a new way of branding in the mobile world? Let us know what you think!

The Future Is With Us

mobile development is the future

Nearly a decade ago, the ability of companies to influence its consumers fell to many limitations. With the recent expansion of mobile technology, it seems fitting that companies are transitioning to this change in the mobile market. Recognizing, understanding and applying these trends many companies are moving to mobile applications to boost brand awareness and increase brand connection.

As of January 2014 in a study taken by the Pew Research Center,

90% of American adults owning a cell phone

58% of American adults have a smartphone

32% of American adults own an e-reader

48% of American adults own a tablet computer

The study further notes that 67 % of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating. 44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night. And finally, 29% of cell owners describe their cell phone as “something they can’t imagine living without.” Mobile technology is at an all time high and this increase in accessibility of cellular device use indicates the clear direction - Mobile.