In a previous blog, we discussed how mobile payment apps were on the rise an how the early adopters of these mobile payment apps as well as the companies that back them expect that mobile payment apps will expand and phase out the traditional uses of the physical wallet. We already have Google’s Wallet, Apple’s Passbook, Paypal, the Square all competing to control “what goes in your wallet”
Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O.
Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.
Just a little push is all you need - seriously. With the accumulation of mobile applications taking over with nearly 1 million apps available to download on iTunes alone , it seems only fitting that some apps are going to get lost in the clutter. Let’s face it, Mobile Applications are many but the few that evade deletion are strong. These applications provide useful and valuable information, products and services to the consumer. Push notifications are a key component to the survival of these applications.
Apple iBeacons were first introduced with iOS 7 and they use BLE (Bluetooth Low Energy) to access and push information through an app on your smartphone by listening to signals around you. Essentially, the beacon uses your phone to locate you, but it has the potential to do so much more.
You want it, We’ve got it - bt.tn can easily be mistaken for the Staples Easy Button but don’t get this interactive wireless mobile device mistaken with the office supply chain store. It’s not that easy. Connected to a cloud server, this device, which can be pre-order ed (for €69), is a physical, Internet-connected button (the bttn) that can be pressed in order to trigger a particular action.
Location sharing isn't a new thing. Apps like Foursquare have allowed users to broadcast their location to friends for years, and social media sites like Facebook have followed suit. With location sharing, you can state where you are right down to the exact coordinates. But this type of location sharing is on its way out. What's next? Ambient Proximity. And all of your favorite location sharing services are getting in on it.
Continuing with yesterday's A BOLD! Rise in Tablet Domination blog, we have provided you with a quick glimpse of popular miniature sized tablets. We hope this is useful in continuing your mobile ventures.
Be #BOLD! and stay mobile!
Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done byMarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.
176 million “mobile addicts” - heavy mobile users who launch apps more than 60 times a day - a majority of those users are Moms! Flurry, a leading mobile application analytics company says in a recent mobile measurement.
“Let’s get tidy!” said your dishwasher to your washing machine, imagine this - Connected Household Appliances. Bosch Siemens Hausgerate (BSH) announced its upcoming reveal of a smartphone app to control appliances - Home Connect. It is expected to be made available late this year for iOS and next year for android.
Based on BSH research, 66% of consumers want to control all their appliances with a single app. The app will not only control devices from Bosch and Siemens, but other brands as well. Home Connect will be an open platform, designed for a range of domestic appliances. The Home Connect project manager Claudia Happ adds, “Even though we would like everyone to only buy our appliances, the reality is that about 90% of households own different brands of appliances,” she said. “People want a free choice of different brands. But they want one simple app to control everything.”
The app utilizes the home Wi-Fi network and if the user is away from home, the app can communicate to the appliance via the internet. With this, security is a main focus of many consumers, Happ stated that BSH has contracted professional hackers to challenge them to break into their systems. Additionally, Happ has contacted many competitors to ensure that the app is compatible with their products as well. Since there is no current accepted communication standard for remote control appliances, Happ envisions those the creation of those standards in the upcoming years.