mobile apps

Amazon's not-so BOLD! expansion to Mobile Payment Apps

In a previous blog, we discussed how mobile payment apps were on the rise an how the early adopters of these mobile payment apps as well as the companies that back them expect that mobile payment apps will expand and phase out the traditional uses of the physical wallet. We already have Google’s Wallet, Apple’s Passbook, Paypal, the Square all competing to control “what goes in your wallet”

3 Ways Consumer-Facing Apps Provide Value for Buyers and Sellers

Reach-out to consumers with consumer-facing apps and influence a company’s revenue generation strategy. Apps directly interact with consumers to create relationships that add value to the buyer and, value to the company’s sales, communications and service support... 

Mobile Marketing - Push Notifications

Just a little push is all you need - seriously. With the accumulation of mobile applications taking over with nearly 1 million apps available to download on iTunes alone , it seems only fitting that some apps are going to get lost in the clutter. Let’s face it, Mobile Applications are many but the few that evade deletion are strong. These applications provide useful and valuable information, products and services to the consumer. Push notifications are a key component to the survival of these applications. 

Mobile Trend - Collaboration on the go!

With the increasing popularity of mobile collaboration services as a means to sync multiple users to the same files simultaneously, emerges Quip - messaging and documents in one place. This multiplatform collaborative editing amongst others have changed the way we mobily collaborate.  

3 Defined Mobile Marketing Strategy Tips

3 Defined Mobile Marketing Strategy Tips

Gone Mobile or Going Mobile - many companies are progressing towards the globally mobile world. One of the biggest mistakes many brands today are making is the lack of developing their mobile marketing strategy. Removing irrelevant content and replacing them with useful content that way, mobile users are seeing the right content at the right times. But, where do we begin?

Ambient Proximity is the Next Big Thing for Location Sharing

Ambient Proximity is the Next Big Thing for Location Sharing

Location sharing isn't a new thing. Apps like Foursquare have allowed users to broadcast their location to friends for years, and social media sites like Facebook have followed suit. With location sharing, you can state where you are right down to the exact coordinates. But this type of location sharing is on its way out. What's next? Ambient Proximity. And all of your favorite location sharing services are getting in on it.

Study Shows That M-Commerce Could Triple By 2019

Study Shows That M-Commerce Could Triple By 2019

Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done byMarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.

How Does Mobile Usage Affect Consumers and Retailers?

How Does Mobile Usage Affect Consumers and Retailers?

Recently, Deloitte Digital did a study to find how consumers use their mobile devices when it comes to retail purchases. Whether it be social media, email, or web browsing - shoppers using their mobile devices influence 36 cents of every dollar spent at physical retail stores, to a total of $1.1 trillion. Mobile usage is so effective that Jeff Simpson, from Deloitte Digital, expects that number to increase to 50%, or $1.5 trillion.

Take the Back Seat, Mobile Browsing!

Take the Back Seat, Mobile Browsing!

Mobile Apps have officially taken over and mobile browser is taking a back seat according to recent publishing from the mobile measurement platform Flurry.

According to the company's analytics, the average U.S. consumer spends 2 hours and 42 minutes using a mobile device - 80% percent was spent on mobile apps and the remaining 20 percent was spent on the mobile Web.