mobile devices

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.

Mobile Marketing - Push Notifications

Just a little push is all you need - seriously. With the accumulation of mobile applications taking over with nearly 1 million apps available to download on iTunes alone , it seems only fitting that some apps are going to get lost in the clutter. Let’s face it, Mobile Applications are many but the few that evade deletion are strong. These applications provide useful and valuable information, products and services to the consumer. Push notifications are a key component to the survival of these applications. 

Crime-Fighting Wearable Technologies

 

Wearable technologies are being used for crime-fighting now, thanks to two innovative companies, Cuff and First Sign.

Cuff is a jewelry company that allows you to contact a chosen group of people quickly in case of an emergency. All the wearer has to do is push the cuff when they are in danger and if their group has a cuff of their own it will vibrate. If not, then the alert will go directly to their phones, with the alert including your location and health information. Select your group of friends and family right inside your Cuff app. 

A BOLD! new bt.tn

You want it, We’ve got it - bt.tn can easily be mistaken for the Staples Easy Button but don’t get this interactive wireless mobile device mistaken with the office supply chain store. It’s not that easy. Connected to a cloud server, this device, which can be pre-order ed (for €69), is a physical, Internet-connected button (the bttn) that can be pressed in order to trigger a particular action.

5 BOLD! Facts You Wish You Knew About Wearables.

5 BOLD! Facts You Wish You Knew About Wearables.

Lately, Wearable Technology Devices have been getting a lot of hype as they usher in one of the newest leading technology trends. Companies such as Google, Microsoft and Samsung to name a few have all launched these new innovations into the market and consumers have taken the bait. However, what exactly are wearables and how do they apply to me?

Microsoft's Virtual Assistant, Cortana, to rival Apple's Siri

Microsoft's Virtual Assistant, Cortana, to rival Apple's Siri

Apple devices have Siri, and Google has Google Now. Both are artificial intelligences designed to act as personal assistants. She can make appointments for you, set alarms or reminders, and she can answer questions like which restaurants are nearby. Siri works, but she's not the best. Microsoft has made sure of that.

A BOLD! Rise in Tablet Domination

A BOLD! Rise in Tablet Domination

By 2014, 147.2 million US consumers are projected to use a tablet an increase of 11.3% from the 132.2 million in 2013. By 2018, it is projected that nearly half of US consumers will use a tablet. This new trending mobile device based on its portability, is challenging big screen PCs.

Are Fingerprint Scanners Protecting Mobile Security?

Are Fingerprint Scanners Protecting Mobile Security?

With the emergence of Fingerprint payment systems and the fingerprint scanner, the Samsung Galaxy S5 or Apple iPhone 5S respectively, secure web hosting is gaining high priority as consumers have more options in browsing and payment methods.

How do they work?