mobile marketing

Google Android is Getting Exciting New Features and Makeover

Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O

Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.

Mobile Marketing - Push Notifications

Just a little push is all you need - seriously. With the accumulation of mobile applications taking over with nearly 1 million apps available to download on iTunes alone , it seems only fitting that some apps are going to get lost in the clutter. Let’s face it, Mobile Applications are many but the few that evade deletion are strong. These applications provide useful and valuable information, products and services to the consumer. Push notifications are a key component to the survival of these applications. 

4 Ways to Have a Successful Mobile Advertising Campaign

Mobile Advertising isn't the same as it used to be. Marketers are able to use new and innovative technology to reach consumers in more interesting and relevant ways. The Mobile Marketing Association took an analysis of 450 mobile campaigns to create a list of commonalities found among the leaders in mobile marketing.

BOLD! Uses for Apple iBeacons

Apple iBeacons were first introduced with iOS 7 and they use BLE (Bluetooth Low Energy) to access and push information through an app on your smartphone by listening to signals around you.  Essentially, the beacon uses your phone to locate you, but it has the potential to do so much more.

3 Defined Mobile Marketing Strategy Tips

3 Defined Mobile Marketing Strategy Tips

Gone Mobile or Going Mobile - many companies are progressing towards the globally mobile world. One of the biggest mistakes many brands today are making is the lack of developing their mobile marketing strategy. Removing irrelevant content and replacing them with useful content that way, mobile users are seeing the right content at the right times. But, where do we begin?

Why Marketing Should Focus on Mobile Brand Utility

Why Marketing Should Focus on Mobile Brand Utility

Marketers need to make things that people want, as opposed to making people want things. It's a simple concept, and one that will be easier to use with the help of brand utility. Brand utility is a marketing tool that adds additional value or service for the consumer while integrating the brand experience to drive awareness and loyalty.