mobile moment

4 Tips for Successful Consumer Engagement

A successful mobile business strategy requires the transformation of the way the business operates to capturing the perfect “mobile moment”. As the success of the company is determined by quality of listening not the quality of speaking and the most successful companies keep customer engagment at the forefront of the company the creation and maintenance of engaged customers creates for a strong brand advocate. Technology research and advisory firm Gartner provides us with the four attributes that increase customer engagement