A successful mobile business strategy requires the transformation of the way the business operates to capturing the perfect “mobile moment”. As the success of the company is determined by quality of listening not the quality of speaking and the most successful companies keep customer engagment at the forefront of the company the creation and maintenance of engaged customers creates for a strong brand advocate. Technology research and advisory firm Gartner provides us with the four attributes that increase customer engagement.
Just a little push is all you need - seriously. With the accumulation of mobile applications taking over with nearly 1 million apps available to download on iTunes alone , it seems only fitting that some apps are going to get lost in the clutter. Let’s face it, Mobile Applications are many but the few that evade deletion are strong. These applications provide useful and valuable information, products and services to the consumer. Push notifications are a key component to the survival of these applications.
Global mobile technology, one of the biggest movements of the decade from smartphones to tablets to wearable technology it is only fitting that with this transition into a mobile technological world, companies and organizations must develop a valuable and useful Mobile Business Strategy to impact, connect and engage consumers. Customer Acquisition, Customer Loyalty, Mobile Commerce and Customer Experience - 4 areas in which companies must further develop to create and reach the right decisions for a successful Mobile Strategy Business.
Gone Mobile or Going Mobile - many companies are progressing towards the globally mobile world. One of the biggest mistakes many brands today are making is the lack of developing their mobile marketing strategy. Removing irrelevant content and replacing them with useful content that way, mobile users are seeing the right content at the right times. But, where do we begin?
Microsoft and SAP have been partners for 20 years now, and now their partnership is turning towards the future. The partnership will include mobile, data, and the cloud.
For the cloud, SAP will be running several key cloud services on Microsoft's Azure platform. These cloud services include SAP Business Suite, SAP Mobile Platform, and others. The purpose of this is to give SAP customers access to unlimited cloud resources, which only Azure can provide them.
Apple devices have Siri, and Google has Google Now. Both are artificial intelligences designed to act as personal assistants. She can make appointments for you, set alarms or reminders, and she can answer questions like which restaurants are nearby. Siri works, but she's not the best. Microsoft has made sure of that.
Ultrahaptics, a startup company from the UK, is taking virtual reality and making it more realistic than ever before. The company is adding a game-changer to the experience - the sense of touch.
Ultrahaptics use ultrasound waves to let you feel like you are actually touching virtual objects. They are able to reflect air pressure waves off of the hand and fingers to give a realistic feeling of touch.
Location sharing isn't a new thing. Apps like Foursquare have allowed users to broadcast their location to friends for years, and social media sites like Facebook have followed suit. With location sharing, you can state where you are right down to the exact coordinates. But this type of location sharing is on its way out. What's next? Ambient Proximity. And all of your favorite location sharing services are getting in on it.
Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done byMarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.
Recently, Deloitte Digital did a study to find how consumers use their mobile devices when it comes to retail purchases. Whether it be social media, email, or web browsing - shoppers using their mobile devices influence 36 cents of every dollar spent at physical retail stores, to a total of $1.1 trillion. Mobile usage is so effective that Jeff Simpson, from Deloitte Digital, expects that number to increase to 50%, or $1.5 trillion.