mobile tech

Google Android is Getting Exciting New Features and Makeover

Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O

Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.

Apple's HealthKit: Record and Analyze Health Data On The Go

"How are you?" now has a really accurate answer, thanks to Apple's HealthKit. Health providers can now sync data with existing medical records, and even keep track of a patients' health in new ways, such as the ability to handle data entry and statistical analysis of simple health data and present the results with mobile devices.