mobile technology

Tech Rivals Apple and IBM call a truce!

Steve Jobs acquired many tech rivals in the 80s with the emergence of Apple in particular, IBM. After 30 years of competition and clashing with IBM, the two companies have laid down a truce in the form of a business partnership working together to co-develop business-centric apps for iPhones and iPads.

Google Android is Getting Exciting New Features and Makeover

Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O

Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.

Crime-Fighting Wearable Technologies

 

Wearable technologies are being used for crime-fighting now, thanks to two innovative companies, Cuff and First Sign.

Cuff is a jewelry company that allows you to contact a chosen group of people quickly in case of an emergency. All the wearer has to do is push the cuff when they are in danger and if their group has a cuff of their own it will vibrate. If not, then the alert will go directly to their phones, with the alert including your location and health information. Select your group of friends and family right inside your Cuff app. 

What you need to know about the 2014 Mary Meeker Report

Each year Mary Meeker releases a technology trends report, and the 2014 report was just released on Wednesday, May 28th. While the report talks about many aspects of technology, it was clear that mobile has the strongest potential.

Among the information reported, it has become apparent that mobile Internet usage is much higher than traditional Internet usage. In fact, mobile data traffic is up 81% compared to last year, with mobile Internet usage up to 25%. 

10 BOLD! and Social Tech Trends for the Next Decade

10 BOLD! and Social Tech Trends for the Next Decade

Video glasses, Thumb pads and Mobile Card readers, not only do these technological devices exist in present-day, they were predicted in the critically acclaimed Steven Spielberg film Back to the Future. Technological advancements for the past couple of centuries have been changing our daily lives. These developments in gadgets have revolutionized and are changing our society.

Microsoft's Virtual Assistant, Cortana, to rival Apple's Siri

Microsoft's Virtual Assistant, Cortana, to rival Apple's Siri

Apple devices have Siri, and Google has Google Now. Both are artificial intelligences designed to act as personal assistants. She can make appointments for you, set alarms or reminders, and she can answer questions like which restaurants are nearby. Siri works, but she's not the best. Microsoft has made sure of that.

Ultrasounds to Take Virtual Reality to the Next Level

Ultrasounds to Take Virtual Reality to the Next Level

Ultrahaptics, a startup company from the UK, is taking virtual reality and making it more realistic than ever before. The company is adding a game-changer to the experience - the sense of touch. 

Ultrahaptics use ultrasound waves to let you feel like you are actually touching virtual objects. They are able to reflect air pressure waves off of the hand and fingers to give a realistic feeling of touch. 

Are Fingerprint Scanners Protecting Mobile Security?

Are Fingerprint Scanners Protecting Mobile Security?

With the emergence of Fingerprint payment systems and the fingerprint scanner, the Samsung Galaxy S5 or Apple iPhone 5S respectively, secure web hosting is gaining high priority as consumers have more options in browsing and payment methods.

How do they work?

Study Shows That M-Commerce Could Triple By 2019

Study Shows That M-Commerce Could Triple By 2019

Yesterday we discussed a survey done by Deloitte Digital which stated that m-commerce was falling behind mobile-influenced sales. Jeff Simpson, from Deloitte Digital, felt like retailers were focussing on m-commerce, when in reality it was turning consumers off. However, according to a study done byMarketsandMarkets, m-commerce is on the rise. In fact, it is estimated to be worth $467.3 billion by 2019.