Over merely an eight-month period Trusper, an app that collects lifestyle tips from users, has amassed a huge following of about five million people. Users of the Trusper app view over 10 million tips per day, outpacing similar lifestyle apps.
Trusper’s tips primarily focus on health and beauty, but the service plans to expand into other categories, such as home and garden and relationships. Frequent submitters of tips earn points that can be redeemed for gift cards and discounts at many popular stores.
Now, backed by $6.17 million in funding led by Charles Schwab, DCM, and other investors, Trusper’s gone gold. The app officially launched yesterday and is available on the app store and Google Play.
According to Jack Jia, the creator of the app, the data for Trusper seems positive. Roughly 70% of the company’s users are women aged 17 to 36 and another 19% are 13 to 17, and it’s registering 4 million monthly active users at its peak.