Improve the retail experience inside big spaces like department stores, concert venues and sport arenas with indoor GPS (iBeacons).
Reach-out to consumers with consumer-facing apps and influence a company’s revenue generation strategy. Apps directly interact with consumers to create relationships that add value to the buyer and, value to the company’s sales, communications and service support...
Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O.
Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.
Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.
While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.
Mobile Advertising isn't the same as it used to be. Marketers are able to use new and innovative technology to reach consumers in more interesting and relevant ways. The Mobile Marketing Association took an analysis of 450 mobile campaigns to create a list of commonalities found among the leaders in mobile marketing.
Recall our previous blog, Ambient Proximity is the next big thing for location sharing, location sharing is not a new age development but with the growing momentum of mobile users choosing to opt in it’s impact is increasing exponentially. Urban Airship, the global leader in mobile relationship management software provider just recently revealed its research on a growing M-Commerce trend - Location Sharing.
Apple iBeacons were first introduced with iOS 7 and they use BLE (Bluetooth Low Energy) to access and push information through an app on your smartphone by listening to signals around you. Essentially, the beacon uses your phone to locate you, but it has the potential to do so much more.
Gone Mobile or Going Mobile - many companies are progressing towards the globally mobile world. One of the biggest mistakes many brands today are making is the lack of developing their mobile marketing strategy. Removing irrelevant content and replacing them with useful content that way, mobile users are seeing the right content at the right times. But, where do we begin?