Tech Rivals Apple and IBM call a truce!

Steve Jobs acquired many tech rivals in the 80s with the emergence of Apple in particular, IBM. After 30 years of competition and clashing with IBM, the two companies have laid down a truce in the form of a business partnership working together to co-develop business-centric apps for iPhones and iPads.

Amazon's not-so BOLD! expansion to Mobile Payment Apps

In a previous blog, we discussed how mobile payment apps were on the rise an how the early adopters of these mobile payment apps as well as the companies that back them expect that mobile payment apps will expand and phase out the traditional uses of the physical wallet. We already have Google’s Wallet, Apple’s Passbook, Paypal, the Square all competing to control “what goes in your wallet”

3 Ways Consumer-Facing Apps Provide Value for Buyers and Sellers

Reach-out to consumers with consumer-facing apps and influence a company’s revenue generation strategy. Apps directly interact with consumers to create relationships that add value to the buyer and, value to the company’s sales, communications and service support... 

Fabulously Fit: Tory Burch for Fitbit

It's time to Upscale our Wearables! Tory Burch and Fitbit recently unveiled their collaborative work as the fashion forward company joins with the fitness tech company. The line introduces a large bracelet and a pendant necklace where the Tory Burch Signature design and technology meet!

Safe, Fit and Kid-Friendly Wearable Devices

Wearable Devices have definitely developed into another come in all shapes and sizes. One of the newest ways to know where your children are - thats right wearable devices. Innovations from companies such as LeapFrog and LG are using these devices to promote safety and health to our young generation via technology.

Smart Health and Fitness: Bands, Trackers and Watches

While healthcare dominates wearable tech, fitness activity bands, smart wearable bands and smart watches are all at different stages in consumer engagement as the leading latest tech trends influences global companies like Apple, Samsung and Google to expand. 

Increase Mobile Customer-Engagement Like The Pros

A few months ago we reported how important brand utility is, especially for mobile marketers. It's so important, in fact, that some of the top companies are implementing these strategies in their own marketing campaigns to increase customer-engagement. The Mobile Marketer has put together a list of the top 10 mobile marketing campaigns from the first half of 2014 and we have selected a few that have really peaked our interest.

Google Android is Getting Exciting New Features and Makeover

Mobile developers and digital marketers are in for a treat thanks to the new Google Android makeover and upgrades. The makeover was announced as a part of this year's developers conference, Google I/O

Unlike Apple, Google has many different phone models which has meant that developers and marketers had to design for each device. Now, Google is premiering a material design, meaning each phone will have the same standard design. According to a digital media executive, this means making advertisements even more targeted. This also allows developers and marketers to build even more for the next generation of Android products.

An Out of this World Marketing Campaign by Samsung

Samsung is firing back at their biggest rival, Apple, thanks to their experimental marketing department. Consumers can now use Samsung’s devices during a trial period, and it won’t cost them a penny.

While Samsung does not have any retail stores in the United States, they have opened up a pop-up store in Manhattan called the “Galaxy Studio”, with four more locations opening soon in Dallas, Houston, Los Angeles, and Santa Clara. At these locations, consumers can try their new products – for free. All customers have to do is put down a $350 (refundable) deposit and they can enjoy and of the participating products for free for 21 days.